Millennial or not, everyone has felt the impact of digital marketing over the last two decades. What was once revered as a realm preserved for the hip and tech-savy has swiftly become an essential tool for any business, big or small.
As independent business owners who have migrated from RL to digital due to the looming pandemic, we’ve found ourselves growing ever curious about digital advertising opportunities.
SEO and organic growth are great — but in a world run by likes, follows, and advertisements, are we missing out on a chance for exponential growth by sticking with a more grassroots approach to e-commerce?
Well, it’s high-time we find out. We at Chic Sex Shop are eager to announce the digital marketing experiment we’re embarking on: we want to know if splurging on paid Instagram posts will help us spread sex education and wellness during this strenuous pandemic.
It’s no secret that Instagram has evolved into one of the largest social media platforms. Dominating the internet with about one billion active users monthly and raking in $9.45 billion in ad revenue last year, Instagram boasts a toolkit of seamless advertisements for businesses profiles.
From paid posts to promoted stories, Instagram ads are integrated into the user’s feed without disrupting their browsing experience. It’s a subtle, non-intrusive yet highly-effective approach to e-marketing.
The consumer-brand engagement rates are there, too. A 2019 survey conducted by Facebook (which owns Instagram) reported that 66 percent of Instagram users said they use the platform to interact with brands.
Additionally, 54 percent of survey respondents said they made a purchase because of content they saw on Instagram.
Another Facebook survey found users are interested in seeing content from brands that is:
- Fun or entertaining (55 percent)
- Real or authentic (53 percent)
- Creative (53 percent)
- Informative (51 percent)
- Personally relevant (46 percent)
- Uplifting or inspiring (45 percent)
- Beautifully produced (36 percent)
Communities on Instagram come together based upon shared interests. In fact, 91 percent of survey respondents said they use Instagram to follow at least one of their particular interests.
So, we just need to find our cohort of likeminded individuals who value sexual wellness as a corner stone of physical and emotional wellness, too.
And this doesn’t just pertain to the realm of pleasure, either. We’re more than just another dildo distributor. At Chic Sex Shop, sex education is our top priority.
From the safety of sexual contact during the COVID-19 pandemic to saving the bees, recognizing signs of an abusive partner, and improving your gut health, it has always been our mission to help our audience blossom into more informed lovers.
Instagram provides a powerful platform to small and large business owners with exponential digital marketing opportunities through engaging, user-friendly advertisements.
While we’re proud to say we’re sexperts, we’re just as proud to say we’re small, independent business owners who are learning to conquer e-commerce alongside many others right now.
If you’ve found us through a paid advertisement on Instagram, well then helloooo there sexy! We’re very excited to welcome you to Chic Sex Shop.
Head on over to Chic Sex Shop for all the sexual wellness products you need for a safe, pleasurable time between the sheets! We carry condoms in a variety of sizes from all your favorite brands — and more!